For nearly a decade, BCGuardian has supported rights owners to ensure fair compensation for creators’ efforts. The challenges we face have evolved, but the objectives have largely remained the same – limit the visibility and reach of unauthorized content on the web. Achieving these objectives relies, to varying extents, on a process of notice-and-takedown. However, the most urgent content protection challenge today is not one to be fought under the existing notice-and-takedown paradigm. The rapid pace of AI development, particularly Large Language Models (LLMs), is surpassing rights owners’ current content protection strategies. LLMs are training on rights owners’ protected content,…