Insights
While ad-hoc test purchasing is a valuable resource in the toolkit to combat counterfeiting, it serves narrow IP protection objectives and enforcement outcomes. We advocate …
In our post about Illegal eCommerce Websites, we saw how visibility is crucial to the operation of certain infringing eBook sites. Online ads, search results, …
While copyright protection is established upon a work’s creation, registration of the work with the U.S. Copyright Office adds significant value for the respective rights …
BCGuardian outlines some of the considerations brands should assess when conducting a cost-benefit analysis in evaluating the need for and the potential effectiveness of product …
DHS calls for strong government action to combat counterfeiting activity. DHS outlines 11 immediate actions and recommendations to be taken by the United States Government, …
Unlike typical copyright infringing websites that provide content for free and are supported by advertising revenue, infringing eCommerce sites are supported by the sale of …
BCGuardian
Case Study
Faced with a surge of counterfeits flooding online marketplaces, a group of the world’s leading educational publishers relied on BCGuardian to develop a custom solution to remove the counterfeits from circulation and provide the evidentiary basis, not just for litigation and enforcement, but for outreach to channel partners, distributors, and online marketplaces.