Insights
The Value of Systematic Test Purchasing at Scale
While ad-hoc test purchasing is a valuable resource in the toolkit to combat counterfeiting, it…
Visibility of Infringing Content on the Internet
In our post about Illegal eCommerce Websites, we saw how visibility is crucial to the…
Six Reasons to Register Your Copyrighted Content
While copyright protection is established upon a work’s creation, registration of the work with the…
Product Authentication Tools: Are They Right for Your Brand?
BCGuardian outlines some of the considerations brands should assess when conducting a cost-benefit analysis in…
Anti-Counterfeiting Actions to be Taken by U.S. Government
DHS calls for strong government action to combat counterfeiting activity. DHS outlines 11 immediate actions…
Illegal eCommerce Websites
Unlike typical copyright infringing websites that provide content for free and are supported by advertising…
BCGuardian
Case Study
Online Marketplace Enforcement
Faced with a surge of counterfeits flooding online marketplaces, a group of the world’s leading educational publishers relied on BCGuardian to develop a custom solution to remove the counterfeits from circulation and provide the evidentiary basis, not just for litigation and enforcement, but for outreach to channel partners, distributors, and online marketplaces.