Stop Chasing Data. Start Closing Deals: A New Playbook for Unlicensed Music
- 3 min read
BCGuardian, LLC
Content Protection
For years, the playbook for rights owners seeking to identify unauthorized commercial use of their content included countless hours manually searching and compiling enough spreadsheets to make your accounting team blush.
Heck, we were card carrying members of Team Spreadsheet (and this author will always hold a special place in their heart for them). But spreadsheets are inefficient and within the context of the present challenge, led to processing delays that left a massive amount of potential revenue on the table.
We built Reverb to lead a strategic shift that would enable rights owners to focus on outcomes, not process.
Reverb is our detection and intelligence platform designed to turn the chaos of unlicensed use into clear, actionable opportunities.
Here’s how it works.
Step 1: Discover What You’re Missing with Scout
As a rights owner, figuring out where your content is being used without permission is a big task, and finding a starting point is often a daunting and time-consuming process. It comes with long hours of research, information collection, following the digital breadcrumbs and putting together all of the pieces just to find a good starting point to begin a deeper analysis.
We’re taking that burden from your plate with the creation of Scout.
Scout is BCGuardian’s proprietary AI agent that researches, detects, and presents uses of your content directly in Reverb. Organized by industry and market, Scout personalizes its detection mechanism to align with your goals.
Step 2: Go from Chaos to Clarity with Review
A raw list of detections is just more noise. The Review portal is where the signal emerges.
It starts with our hybrid workflow, which blends a proprietary multi-layered automated content recognition deployment with an in-house team of content review specialists. This process ensures that you can be confident in the detections surfaced in Reverb.
Once we handoff verified detections, you can add notes for your team and organize everything into custom categories. What once took hours of cross-referencing multiple spreadsheets now takes minutes
Step 3: Turn Data into Dollars with Manage
The Manage dashboard gives you the data and tools you need to begin outreach for new partnership opportunities from a position of strength.
Armed with data such as engagement metrics for posts with your music and a full understanding of the channels and campaigns using your content, you’re no longer just pointing out an infringement, you are demonstrating the clear value your music has already brought.
With Reverb, rights owners have all the pieces to make informed decisions that align with their objectives. Whatever those goals may be, BCGuardian has one goal in mind – to make sure artists, songwriters, and composers receive the compensation they deserve.
Ready to stop chasing data and start closing deals? Send us a DM, or reach out to a member of the BCGuardian team via email!